About

Hello! I’m Jorja Creighton—also known as Jambi Jambi on Instagram. This website (or, at least, a version of it) first popped up in 2013 as a touring blog. Back then, I was a 24-year-old fashion student turned bike messenger, cycling around the world and wondering why all the bike touring content felt… kinda dull. Sure, there were blogs about long-haul tours, but where was the fun? The creativity? The colourful and hilarity side of cycling that I loved?
Since then, I’ve spent the last 12 years bouncing between being a bike messenger, running Kook Exchange, bringing Crust Bikes to Australia, owning a bike shop in Chippendale, and running Jambz Distribution Pty Ltd. Oh, and squeezing in endless tours, collaborations, and questionable ideas—anything to keep my cycling lifestyle alive.
I’ve also contributed to The Radavist, Bikepacking.com, and Loop Magazine (Japan), hosted the Super Jambo Grom Pre (arguably Australia’s most chaotic gravel race), and worked alongside councils in 2022-23 to map out off-road bike touring routes to boost cycle tourism in small towns.
Most recently, I had a baby girl at the start of 2024, which has been its own wild ride. In 2025, I shut down Jambz Distro to focus on something more achievable as a single mum—so here we are, another version of this website, still reflecting my cycling life, and hopefully inspiring yours.
So, what is Jambi Jambi now?
A creative business centered around my mix of competitive and casual cycling. That includes:
🚲 Brand collaborations
🏁 Events (like The Super Jambo Grom Pre)
🗺️ Route-making & cycling tourism projects
💡 Resources & inspiration for the alternative cycling scene
Stick around, have a browse, and maybe find something to add a little more flair to your riding.